Collaboratively reveal an individual's or business' unique selling points;
Bring clarity, focus and intention to your brand and voice;
And ultimately, position it for success with newfound direction.
You should work with define if:
You sincerely desire to grow as an individual, team or business.
You are ready to examine your strengths and weaknesses.
You desire to define your goals and mission and are ready to work hard to achieve them.
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de·fine diˈfīn/ verb
state or describe exactly the nature, scope, or meaning of.